SM Experiment - Observations Part 1
Setting up your Twitter account to get push notifications on your mobile from all the brands you're following, and then forgetting to put it on silent before going to bed, not so much fun on a Saturday morning at 8am. It seems to be a hot time to tweet.... perhaps on a weekday (people on public transport making their way to work checking their smart phones)... but on a Saturday - another hour or so please!!Aside from that my first week of Twitter has been ..... how shall I put it.... non-stop!! Tweet after tweet after tweet after tweet. Admittedly more irritating thanks to the push notifications but particularly irritating if brands are tweeting for the sake of tweeting.... I'm looking at you @redbull.
Probably the most active of all the brands I chose to follow in my first week of Twitter, it's as if their Twitter person purposely trawls the Internet looking for material (non-brand related) to post that they're fans might appreciate and is in line with the brand - some of it gets a reaction and some of it doesn't. Then when they can't find anything they'll send out some inspirational line to get a conversation happening. To their credit their followers seem to respond and before you know it the Twitter person is now spending his time replying to each individual response but it all feels a little TOO contrived, repetitive and ultimately boring for my liking.
Now take @karenwalker for instance, their tweets include broadcasting pics of celebrities who have been spotted wearing their fashion pieces, and in light of their upcoming appearance at New York Fashion Week, have been posting tweets about their journey. Sure their marketing team probably sat around a boardroom table and came up with the idea to post tweets about the journey, just as celebrities wearing their merchandise isn't always by accident but the timing of the posts is a little more scattered and they're broadcasting news about the brand that is worth shouting about at the time that it happens. The overall feel - a little more spontaneous and interesting to follow.
Am I being a little biased because I clearly have a greater interest in what @karenwalker has to say over what @redbull has to say? Perhaps... so let me know what you think. Check out their twitter feeds here and post a comment below.
http://twitter.com/redbull
http://twitter.com/karenwalker
Couldn't agree more Anna. Brands just want to put stuff out there and often tweet for the sake of it. I think it is a mindset of 'do something rather than nothing'. That being said I do like the fact that both brand you've chosen seem to know audience, which is clearly different. I also do like that red bull tweet about stuff that their audience is into and not just brand related noise. If I were a red bull fan, I'd probably like the idea of someone trawling the net for stuff I like and letting me know about it.
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