No it's not a YouTube video/blog, and it's not an ad on Facebook. It is ... wait for it....
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I'VE JOINED TWITTER!!!!!!!!
Something I once vowed never to do - after all it was just another place where people could toot their own horn - at least that's what I thought. I've since learned (and not through experience) that it can be a really useful tool for staying in the loop - whether it be headline news, or news from your favourite brands, people etc.
So I've joined and carefully selected a range of brands to follow; from the ones we love to hate and always seem to talk about(Woolworths and Wesfarmers), to big brands (Coca Cola, Red Bull), to brands I like (Karen Walker, Gorman). I even threw in richardbranson out of curiosity.
Over the next week, with the help of mobile push notifications, I'm going to observe what these brands post and report back in next week's blog.
I have also opted in for Twitters tailored suggestions - a new function it is currently testing - and monitor how well this function works.
Then next week I shall begin tweeting - in response to posts, referencing brands, re-tweeting etc. I have also opted to Tweet with my location as I am interested to see what location-specific tweets I get in response.
So that's my "experiment". I guess the only question I have before I get started is - are there any other brands that I should be following?
Well done, Anna - I look forward to hearing how your "experiment" runs.
ReplyDeleteMy advice - find a few influential and interesting marketing commentators, and your twitter feed will then include some interesting news and views, other than just "promotional" tweets. Here's a few that I enjoy following:
@GruenHQ
@servantofchaos
@armano
@AnthillMagazine
@mumbrella
@bandt